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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A) Define a goal for each journey.
B) Export the journey email analytics.
C) Review opens and clicksactivity summaries.
2. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Copy Insights
3. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
A) Audience Engagement Over Time
B) Contacts Count
C) Contacts Analytics
4. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
A) Transactional Send
B) Multi-Step
C) Single Send
5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
A) Configure Field-Level Encryption inimport file.
B) Manage Files in File Transfer.
C) Specify character encoding in import file.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |








