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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Enablement and Positioning | - Customer engagement scenarios
|
| Industry Applications | - Predictive analytics use cases
|
| Competitive and Solution Differentiation | - Competitive landscape understanding
|
| IBM SPSS Predictive Analytics Portfolio Overview | - SPSS product positioning and value proposition
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of segmentation algorithms in SPSS Modeler?
- A. To prepare a data set for optimal modeling.
- B. To divide the market or customer base into groups.
- C. To reduce data to a simpler form.
- D. To discover linked purchases and other occurrences.
Correct Answer: B 🗳️
Which user is most likely to use the automated modeling feature of SPSS Modeler?
- A. IT manager
- B. Business executive
- C. Professional statistician
- D. Business analyst
Correct Answer: D 🗳️
Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?
- A. Campaign Insight and Offer Optimization
- B. Predictive Maintenance
- C. Customer Retention and Growth
- D. Market Basket Analysis
Correct Answer: D 🗳️
What is NOT a key benefit of SPSS Statistics based on product feature/functionality?
- A. Flexibility of multiple interfaces to key functions.
- B. A comprehensive set of data mining tools.
- C. Multiple deployment capabilities.
- D. Accessibility of mathematical principles.
Correct Answer: B 🗳️
Which statement is true about SPSS Modeler Premium?
- A. It addresses all but one of the phases in the CRISP-DM methodology.
- B. It requires no programming experience to use.
- C. It leverages unstructured data only.
- D. It leverages structured data only.
Correct Answer: B 🗳️








