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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Journey Builder Sends
B) List Unsubscribes
C) Publication Lists

2. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Report Snapshots
B) Tracking Extracts
C) Google Analytics Integration

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Make the call-to-action button that links to the feedback form bigger and with red background
B) A Salesforce Survey block called in by an AMPscript function.
C) Replace call-to-action with interactive Email Form

4. A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Automation Studio Email Activity
B) Multi-Step Journey
C) User Initiated Send

5. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Copy Insights

Solutions: