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Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Number of Questions: 60
- Language: English
- Passing score: 67%
- Length of Examination: 105 minutes
Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Topic 2: Automation Studio | - Import and File Transfers - Automation Workflows |
| Topic 3: Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Topic 4: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 5: Journey Builder Basics | - Journey Configuration - Entry Sources and Activities |
| Topic 6: Email Studio | - Email Creation and Sending - Deliverability and Tracking |







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