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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which two concepts are types of Journeys?
Choose 2 answers

A) Promotional
B) Single-send
C) Triggered
D) Multi-step

2. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A) Onlythe top level business unit will have access and permissions need be set here for sharing
B) Onlythe business unit where it was created will have access
C) All business units will haveaccess
D) Onlythe business unit(s) immediately below the top level account will have access

3. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A) inbox message Is replaced for users who read the first message.
B) the inbox message is replaced for all user.
C) Inbox message is replaced for existing usef s and deleted for users who do not eixist.
D) the inbox message is replaced only for users who do not exist:

4. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B) Sales cloud entry audience in journey builder
C) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D) Use an api to create record in sales cloud directly from the ecom site

5. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Changes to a contact's attributes
B) Status change through contact deletion operation
C) Data-modifications to a contact's profile information
D) Data retention policies
E) Contact actions in response to marketing messages

Solutions: