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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Measurement | 15% | - Apply measurement methodologies - Generate and interpret reports - Define relevant KPIs and metrics |
| Topic 2: Campaign Activation | 31% | - Configure brand safety and ad policies - Set up campaigns aligned with business objectives - Implement audience targeting strategies - Apply buying types and bidding strategies |
| Topic 3: Creative Strategy | 13% | - Apply creative best practices - Align creative formats with objectives - Comply with ad creative policies |
| Topic 4: Media Buying Tools | 20% | - Set up and analyze A/B tests - Configure Events Manager & Conversions API - Manage Meta Business Manager & Business Suite - Use Commerce Manager & Catalogs |
| Topic 5: Campaign Optimization | 22% | - Use Advantage+ solutions - Troubleshoot delivery issues - Understand Meta ad auction dynamics - Optimize delivery and performance |
Facebook Certified media buying professional Sample Questions:
1. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
A) You should change the set up to daily budget
B) You should change the campaign objective
C) You should increase the number of ads within each ad set
D) You should change the set up to campaign budget optimizatio
2. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.
A) Go to the Product Catalog Preference API and troubleshoot your pixel
B) You need to run dynamic ads for the pixel to detect your Product Catalog
C) Install the Facebook pixel helper and make sure your pixel is detected
D) Go to your Business Manager and associated your pixel with the Product Catalog.
E) Create a new Facebook pixel and install the new pixel on your site
3. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
A) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
B) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
4. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.
A) Instagram
B) Facebook
C) Audience Network
D) Facebook and Audience Network
E) WhatsApp
5. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.
A) Add map card with your page location.
B) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
C) Use Store Visit ads in order to bring traffic to the two specific retail stores.
D) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C,D | Question # 3 Answer: B | Question # 4 Answer: A,B | Question # 5 Answer: A,B,C,D |








