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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios.
They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience. What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A. Distributed Marketing
B. Einstein Content Selection
C. Distributed Sending
D. Marketing Cloud Connect

Question 2

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A. Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.
B. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Question 3

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Send SMS
B. Import Mobile Contacts and Send SMS
C. Refresh Mobile Filtered List and Outbound Send
D. Import Mobile Contacts and Outbound Send

Question 4

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week's was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

A. Email Opt Out is only updated if the send originates in Salesforce
B. The Email Opt Out field needs to be added to the Contact Page Layout
C. The previous send's user needed to have edit permissions in Salesforce
D. The previous send used Email Address as a Subscriber Key

Question 5

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

A. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
D. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

Solutions: