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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Enable Real-Time Sync
B) Assign Campaign Metrics
C) Define Date Ranges
D) Apply Data Filters

2. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Profile Attribute Mapper
B) Data View Manager
C) Calculated Metrics
D) Campaign Tracker

3. Which visualization do you choose for retention or churn analysis?
Response:

A) Flowchart
B) Donut
C) Cohort table
D) Histogram

4. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
B) The data view with email send data, web analytics data, sales data, survey information, and product classification information.
C) The data view with product analytics and email survey data only.
D) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

5. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Recreate the report with new data filters.
B) Increase report delivery frequency to daily.
C) Change the export format to a compatible file type like CSV or Excel.
D) Enable calculated metrics in the report.

Solutions: