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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
C) Build a culture of crisis preparedness over time.
D) Build a simulation exercise to ensure the team is ready.

2. Which of the following is the BEST example of a SMART goal?

A) "Increase customer advocacy by 100% by the end of this calendar year."
B) "Increase the number of news advisories we share with the media from four to eight."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase the number of employees that use our social media tool during the next six months."

3. Media content analysis is a systematic procedure used for:

A) defining what media are talking about.
B) defining the most popular media.
C) selecting the best media channel.
D) understanding public opinion trends formed under media influence.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Aggressively push back against criticism.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

5. Which of the following is an example of a quantitative research method?

A) Interviews
B) Case studies
C) Longitudinal studies
D) Narrative research

Solutions: