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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric using total sessions instead of engagement events.
B) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
C) Create a calculated metric with sum of all engagement events divided by total number of channels.
D) Create a filter for all events with condition as channel = mobile OR website OR phone call.

2. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
C) Select a custom range and manually adjust the start and end dates every week
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

3. What filter container would you use for isolating a behavior in a specific section of your website?
Response:

A) Audience container
B) Session container
C) Person container
D) Event container

4. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with a 12-month rolling data window.
B) The data view with the 24-month rolling data window.
C) The data view with the 36-month rolling data window.
D) The data view with the 18-month rolling data window.

5. An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
Response:

A) Audiences can only be created in AEP by admin users.
B) The filter can be directly published to AEP without additional steps.
C) Audiences that incorporate filters can be published to AEP.
D) The filter must first be shared as a PDF file.

Solutions: