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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A company is ingesting sensitive Personally Identifiable Information (PII), such as a government ID number, into a dataset field. They need to apply a policy that severely restricts how this data can be used for marketing purposes and prevents it from being exported to unsecure third-party destinations.
Which type of data usage label should be applied to this schema field?

A) A C1 - Contractual Label
B) A C3 - Marketing with Consent Label
C) An S1 - Highly Sensitive Data Label
D) An I2 - Identity Label

2. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
B) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
C) All profiles from the old version are immediately moved to the corresponding activity in the new version.
D) The system pauses all profiles in the old version and waits for manual intervention to migrate them.

3. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They remain in the 'Wait' activity indefinitely.
B) They are allowed to complete the 'Wait' activity and then proceed to the next step.
C) They are immediately moved to the 'End' of the journey.
D) They are permanently stopped at their current position and will not proceed further.

4. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

A) A 'Read Audience' activity
B) An 'Event' activity
C) A 'Condition' activity
D) An 'Audience Qualification' activity

5. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The Placement they want to test (e.g., 'email.hero.banner').
B) The delivery channel (e.g., 'Email').
C) The Test Profile to use for evaluation.
D) The name of the Journey the offer will be used in.
E) The name of the Campaign the offer is for.

Solutions: