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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The picture post is the most successful if reach is more important than engagement
B) The link and video post garnered more awareness than the picture post
C) The link post should be promoted with ads if the primary goal is reach
D) The video post should be promoted with ads if the primary goal is engagement

2. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Allow the 11-year-old as a member of the group so that they do not report the group
B) Respond to the complaint with a link to Facebook Community Standards
C) Ask the community to vote on allowing others in the group
D) Ignore the request on the basis that the membership criteria are well displayed

3. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Develop content that encourages sharing photos and stories.
B) Create a poll for feedback on the milk formula.
C) Create a post announcing the release of the latest formula milk
D) Ask members to share their favorite post from the group on their profiles.

4. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create and track relevant keywords on social media channels
B) Review comments on the company's press release post
C) Activate a news alert for additional articles
D) Create a post specifically to gather feedback from the community

5. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Research and change the content types to align with the demographics of all community members.
B) Increase engagement-type posts and use only new content to create engagement.
C) Ask members which types of tools and content they want more of.
D) Repurpose content by reviewing and recycling previous posts.

Solutions: