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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".

2. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Deploy an ID Swap tag.

3. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built within the platform using logic to connect audiences.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built by ingesting online data from partner sites.
E) They are built by creating audiences from categories with high index values.

4. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-service OnRamp
B) Corporate classification
C) Self-classification
D) Managed classification

5. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps receive data via different win frequencies.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps are ranked different priorities.
D) The apps use different delivery methods.
E) The apps support different IDs.

Solutions: